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Business coaching is a partnership between a coach and a company owner (or a team of employees) to find new ways to develop and improve business performance. A coach helps to define strategic goals, find optimal solutions and improve the company’s key indicators. Involvement of such a specialist increases the motivation of staff and management and helps to accelerate business growth.

At the same time, business coaching differs from classical consulting or auditing. A coach does not give ready-made instructions on narrow issues (for example, financial or technical), but focuses on unlocking the client’s potential and jointly searching for solutions. For example, if a company’s problem is beyond the coach’s competence (legal or technical measures are required), the specialist will advise to engage specialized experts instead of trying to solve it on their own. The coach focuses on the tasks where coaching methods are most effective: improving personal performance, developing management skills, improving teamwork, etc. As a rule, the work starts with an introductory conversation to identify the main requests and problems, after which an action plan is drawn up – for example, a series of management sessions are scheduled, team training is conducted, or external specialists are engaged to address specific issues.

A coach brings an independent perspective to the situation. He becomes a kind of “mirror” for the client, helping him to see hidden problems and reserves. This allows discovering difficulties that may go unnoticed or ignored within the company and finding optimal ways to solve them. Business coaching is often referred to as a springboard that helps the manager to become better, the staff to become more efficient, and the team to work together as a single mechanism.

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What is business coaching for?

Business coaching is necessary when a company or its managers are seeking to develop and solve specific problems. Coaching helps to clearly define goals and achieve them – from sales growth and process optimization to the development of management skills. For more than 30 years, this methodology has proven to be an effective tool: over 80% of companies around the world have used the services of business coaches at least once.

Research confirms the effectiveness of coaching. For example, a program for top managers has shown up to 78% return on investment, with 99% of clients satisfied with the results and 96% ready to contact a coach again. Such a high return explains why the demand for business coaching continues to grow.

Today’s businesses expect coaching to make a concrete contribution to their company’s growth, not just “motivational talks”. Trends for 2024-2025 show that a coach’s narrow industry expertise and focus on measurable performance results are valued.

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How and to whom can business coaching help?

Business coaching benefits both business leaders and their teams – the format of work ranges from individual sessions with a leader to group coaching for staff. Coaching is particularly useful in the following situations:

For entrepreneurs and managers:

  • Low personal efficiency of the manager, problems with delegation and time management.
  • The need to scale the business, implement major changes or get out of a crisis.
  • Difficulties in team management: management’s authority falls, there are problems with employee motivation and management style.
  • The task of building a healthy corporate culture and an effective staff motivation system.

For teams and employees:

  • Failure to fulfill sales plans, low productivity of the department.
  • Conflicts in the team, lack of mutual understanding and coordination in work.
  • High staff turnover, which hinders the stable operation of the company.
  • Unclear distribution of roles and responsibilities (blurred internal hierarchy).

In such cases, a coach, as an independent expert, helps to find the root of the problems and identify ways to solve them. For example, if the cause of staff turnover is hidden in the management style, a coach will identify this factor and gently help the manager to adjust the approach. Coaching ensures the formation of a common vision of goals, retention of valuable employees and identification of hidden “pain points” of the organization, which as a result increases the efficiency of work, improves the atmosphere in the team and creates conditions for sustainable development of the company.