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How customization helps businesses make more money

In a market oversaturated with offers, companies strive to provide customers with an individual approach. One of the most effective tools for this is customization of products and services, which is their adaptation to specific customer preferences. Many successful brands use customization to increase customer loyalty and stimulate sales. Let’s look at what customization is, […]

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Business coaching – what it is and how it works

Business coaching is a partnership between a coach and a company owner (or a team of employees) to find new ways to develop and improve business performance. A coach helps to define strategic goals, find optimal solutions and improve the company’s key indicators. Involvement of such a specialist increases the motivation of staff and management […]

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What is rebranding and why your business needs it

In today’s dynamic world, brands need to constantly adapt in order to remain competitive. One of the key tools for company development is rebranding – a comprehensive brand update that can change the audience’s perception of the brand and strengthen the company’s position. The essence of rebranding, the main reasons for its implementation, the stages […]

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Struggle with competitors

Competition is an integral part of entrepreneurial activity and is the rivalry between companies on equal terms in order to gain more profit. Competition promotes the development and creation of new products that will interest and benefit customers. This competition is often unfair, so it is important to have the tools to counter the devious […]

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How to properly organize a business partnership: useful recommendations

It can be difficult to cope with even routine tasks on your own, not to mention the scale of a functioning business. The manager usually faces a number of tasks of different scales, from expanding the client base to communicating with potential sponsors, which is not superfluous to share with someone equal in position and […]

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